If you care about connecting with your target market, you have to speak their language. But what if people in your target market talk gibberish? What if they’re incomprehensible?
Dammit, you do what Steve Madden is doing. You talk gibberish too and you become the shoe brand for illiterates.
For instance, look at the shoes below. How do you pronounce these names?
If you said “Noisy” and “Whimsical,” then congratulations. You can call yourself a member of the Jessica Simpson generation.