A great article on the Named product, from J Crew clothes to Warby Parker eyeglasses.
“Anyone who’s met Minnie will tell you she is not simply a pair of pants. One Google search for “Minnie Pants” reveals pages of devout worshipers who “must have” her. Minnie’s maker, J.Crew, touts her magic qualities: “If you buy one pant this season, make it Minnie,” says her online description. “She’s chic and slim fitting…with a vintage-inspired cropped leg we love.”
Although Minnie fits surprisingly well, her tailoring isn’t what makes her special. It’s her name. A dream pant’s moniker is easier to remember than a skew number, but J.Crew’s reasoning for bequeathing its “magic pant” with a prenom is not driven by mnemonics. A proper name suggests qualities beyond cloth. Minnie represents a social shift in our concept of personal relationships.”